Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session

What You Need to Know: How the Customer Journey Has Changed

About This Webinar

As with everything, the senior living market has been dramatically impacted by the pandemic. None of us foresaw this when we were doing our planning for 2020. However, 2021 is different. We know that the pandemic will continue to be a factor.

This “new normal” has dramatically impacted the customer journey and consumer behaviors. Tried and true marketing initiatives need to be tweaked to pull effectively in this new environment. LeadingResponse, assisted by a large database of seniors and senior living influencers in the United States, helped thousands of organizations host monthly in-person events that generated high-quality age- and income-qualified leads with a great lead acquisition cost. When the pandemic hit, they pivoted to 100% virtual lead generation and continue to provide their clients great leads during this challenging and evolving market.

Learn more about the changes to the customer journey and their behaviors that will drive your marketing strategies

Attendees Will Learn:
• Changes to how you communicate with your audience
• Pairing CTA with specific communication mode results in higher response
• How this customer journey is changing the industry's marketing strategy and budget

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Valerie Whitman
VP, Senior Living
Valerie Whitman is a senior care executive with more than 15 years’ experience in the industry. Specifically, in sales & marketing as well as operations. She worked as a regional director for Benchmark Senior Living and a national senior care operations director with Care.com. Valerie helps senior care providers maximize their customer acquisition efforts using proven lead generation solutions, based on consumer behavior analytics. Valerie has two Bachelor’s, one in Business Administration from Boston University, the other in Leadership from Northeastern University, and a Master of Science in Marketing from Southern NH University.
Webinar hosting presenter
Publisher, Senior Living Foresight
Steve Moran is a celebrated publisher, writer, and speaker who is known for his passion and commitment to the field of senior living. Through Senior Living Foresight, one of the most read blogs in our field, he takes on the tough topics that others won't. More importantly, he elevates our field by talking about the positive contributions individuals and organizations are making to improve the lives of elders and team members. Formerly, he has developed, operated, and marketed senior living communities. He gives back to his community and our field in a multitude of ways including extensive volunteer work at his church and sitting on the board of Abe's Garden in Nashville.
Documents
Attended (176)
Recommended