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The Strongest Performing Virtual Solutions of 2020

Wed, Mar 10, 2021 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

During this unprecedented time we as marketing and sales professionals must continue to connect and engage with our prospects, both existing and new. Learn what the strongest virtual lead generation solutions have been and how they are performing in this past year of a pandemic. How you should be adjusting your marketing strategy to achieve your 2021 marketing and sales goals! Join us for this upcoming webinar to learn more about exactly how you can continue with critical lead generation as well as nurturing existing leads.

Join Steve Moran, Publisher of Senior Living Foresight, and Valerie Whitman, VP of Senior Living for LeadingResponse, as they discuss how senior living providers are marketing to consumers as we continue in a world of Covid 19 outbreaks and vaccine clinics. We will review specific consumer-based data that is yielding solid response rates and next steps for prospective residents & their families. What strategies have worked well during this pandemic and what will likely remain as key marketing strategies post COVID-19.

What three things will attendees learn from this presentation?
1. What the strongest lead generation solutions were in 2020
2. Specific consumer-based data that is yielding solid response rates and next steps for prospects & their families
3. The conversion rates of these marketing strategies that will remain key during COVID-19 and beyond

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Valerie Whitman
VP, Senior Living
Valerie Whitman is a senior care executive with more than 15 years’ experience in the industry. Specifically, in sales & marketing as well as operations. She worked as a regional director for Benchmark Senior Living and a national senior care operations director with Care.com. Valerie helps senior care providers maximize their customer acquisition efforts using proven lead generation solutions, based on consumer behavior analytics. Valerie has two Bachelor’s, one in Business Administration from Boston University, the other in Leadership from Northeastern University, and a Master of Science in Marketing from Southern NH University.
Webinar hosting presenter
Publisher, Senior Living Foresight
Steve Moran is a celebrated publisher, writer, and speaker who is known for his passion and commitment to the field of senior living. Through Senior Living Foresight, one of the most read blogs in our field, he takes on the tough topics that others won't. More importantly, he elevates our field by talking about the positive contributions individuals and organizations are making to improve the lives of elders and team members. Formerly, he has developed, operated, and marketed senior living communities. He gives back to his community and our field in a multitude of ways including extensive volunteer work at his church and sitting on the board of Abe's Garden in Nashville.
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