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About This Webinar
Seminars and webinars ARE working today, but only if you know the formula. LeadingResponse is proud to join special guest, Bill Good, CEO of Bill Good Marketing, for a live webinar event where we will uncover 7 key factors to help you supercharge your seminar results with better attendance, increased appointment-setting, and unbeatable ROI.

For three decades, Bill Good has helped countless advisors create their own seminar money machine. He has personally delivered over 1000 in-person seminars and at least 500 webinars.

Who Should Attend?
☑ You are a seminar veteran and want to improve your game.
☑ You did seminars in the past, some profitable, others perhaps not.
☑ You are interested in the hybrid model—one mailing promotes two seminars and one webinar.
☑ You are a “one and done”—you gave a seminar, it failed, and you threw in the towel.
☑ You are considering webinars—can they be profitable?
Agenda
  • The seven factors which make up the Seminar Success Zone.
  • How to dramatically change profitability, AUM and new HH by changing just one factor.
  • What it’s really worth ($) to improve all the factors just a little (hint: it’s a lot!)
  • Sixteen motivators to influence your attendees and increase conversion to appointments.
  • Nine de-motivators that turn prospects off and decrease the likelihood of setting an appointment at your seminar (and how to get rid of them!)
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Bill Good
Founder, Bill Good Marketing
Bill Good has spent his entire career with one focus: helping motivated financial advisors double their production or work half as much.
In the 1980s, as the Baby Boomers poured into the financial services industry, he taught 40,000 mostly rookie FAs to reach out and open new accounts with cold calling. As they grew up, he created the Bill Good Marketing System, which is still the only system for growing a practice. Some of the very top producers in the industry got to the top and stayed there by adopting and adhering to the best practices Bill identified or created and then built into his system.
He has written 392 “how-to” articles in Research Magazine and two books, Prospecting Your Way to Sales Success (1986) and Hot Prospects (2008), which is ranked No. 60 on the 90 Best Prospecting Books of All Time list. It is available on Amazon.
Bill fervently believes that financial services is a relationship business and that modern marketing tools can help sustain the relationship between personal contact.
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Jorge Villar
Senior Advisor
As the innovator of the famous SeminarSuccess marketing system he has now been responsible for over 1 Million campaigns in over 26 years. He has worked with over 6,000 Advisors, FMO’s, Broker Dealers and Wire Houses to implement the tested and proven new client acquisition prospecting formulas that have attracted over 30 million investors and have generated billions of dollars in industry production.

His value proposition is generating a 300% to 600% ROI by creating scalable and repeatable Offline and Online marketing solutions that put advisors face to face with a continuous flow of motivated prospects .
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