How would you feel if you had a problem for 26 years and after searching for a solution you finally found the answer? Most likely you'd be overjoyed. For the last 26 years, we have marketed over a million seminar events. We have put the right people in the seats and filled the rooms. The problem has been, once the advisor began speaking, there was nothing more we could do. Having sat in on hundreds of these events it was obvious that the presentation effectiveness determines the results.
Just this past week in one venue we had two different clients in back-to-back rooms, doing dinner events. In one room the speaker was so well prepared, so focused on the needs and the concerns of his audience and as a result, was able to deliver an engaging, story-filled message, with appropriate humor, that generated a 53% appointment percentage. In the same location with the same type of prospects, the other speaker was not as prepared, not as engaging, didn't have a clear message, and as a result got only about a 12% appointment percentage. And unfortunately, there was nothing I could do about it, that is until now.
Attendees will learn:
1. The importance of the first 60 to 90 seconds will grab the full attention of your audience and hold it throughout your presentation.
2. Creating a specific message that speaks to the needs and concerns of your audience?
3. Creating a power close that helps you generate a 40%+ appointment rate.