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How to Increase Prospects & Move-Ins in a Pandemic

Thu, Oct 1, 2020 · 1:00 PM · Eastern Time (US & Canada)
About This Webinar

LeadingResponse, assisted by a large database of seniors and senior living influencers in the United States, helped thousands of organizations host monthly in-person events that generated high-quality age- and income-qualified leads with a great lead acquisition cost. When the pandemic hit, they pivoted to 100% virtual lead generation and continue to provide their clients great leads during this challenging and evolving market.

LeadingResponse recently completed a survey of more than 2,000 senior living prospects to gain a better understanding of their thoughts regarding senior living and the impacts COVID-19 has made to their thoughts and plans for themselves and family members.

In this webinar, Valerie Whitman, VP of Senior Living for LeadingResponse, will discuss the results of this survey including:
• The good news; and there’s plenty.
• Areas of concern.
• Most importantly, strategies you can use immediately to increase inquiries and move-ins. Including the strongest proven calls to action during the pandemic and beyond.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Valerie Whitman
VP, Senior Living
Valerie Whitman is a senior care executive with more than 15 years’ experience in the industry. Specifically, in sales & marketing as well as operations. She worked as a regional director for Benchmark Senior Living and a national senior care operations director with Care.com. Valerie helps senior care providers maximize their customer acquisition efforts using proven lead generation solutions, based on consumer behavior analytics. Valerie has two Bachelor’s, one in Business Administration from Boston University, the other in Leadership from Northeastern University, and a Master of Science in Marketing from Southern NH University.
Webinar hosting presenter
Publisher, Senior Living Foresight
Steve Moran is a celebrated publisher, writer, and speaker who is known for his passion and commitment to the field of senior living. Through Senior Living Foresight, one of the most read blogs in our field, he takes on the tough topics that others won't. More importantly, he elevates our field by talking about the positive contributions individuals and organizations are making to improve the lives of elders and team members. Formerly, he has developed, operated, and marketed senior living communities. He gives back to his community and our field in a multitude of ways including extensive volunteer work at his church and sitting on the board of Abe's Garden in Nashville.
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